Amaro Priora is born from the careful research of botanicals with a strong bitter and balsamic scent
Amaro Priora was born from the idea of an alchemical journey in an area rich in medicinal vegetation, one of a kind.
Amaro produced from an infusion of carefully selected medicinal aromas found in the Sibillini Mountains. The characteristic
bitter comes from a blend of gentian, wormwood and yarrow. Mint lends freshness to the palate, while Sibillini juniper lends the spicy note.
It is from the careful research of botanicals with a strong bitter and balsamic scent that the Amaro Priora is born
Once again, it is a choice that pays homage to the territory and its variety of refined botanicals. The elements that inspired the formulation of Amaro Priora are illustrated on the label in a chimera structure.
Hand-drawn label, recalls the essential elements of inspiration that led to the formulation of the product. Gentian, one of the botanicals present in the amaro formula, the temple of the sibyl, where we found some of the medicinal plants, as well as a mythological location, snake, alchemical-pharmaceutical element, fossil ammonites found along the path above the arch view of the Sibilla temple.
The citric-spicy note on the coriander finish, replacing the citrus notes present in other types of amaro. A unique experience, enclosed in a bottle evocative of the territory to which it belongs.
* Available in 70 cl bottle to drink straight or in a cocktail
THE BOTANICS
A bouquet of botanicals collected and grown in the territory of the Monti Sibillini National Park which give Amaro Priora all the essence of the Marche region
Mint
A perennial herbaceous plant that can reach 80 cm in height with a slightly less spicy taste than Menta Piperita. Its perfume, if diffused in the environment, refreshes and stimulates concentration.
Juniper
A berry that grows luxuriantly in the dense mountain forest and gives a fresh woody-balsamic aroma, with slightly sweet notes
Absinthe
A small herbaceous plant, whose leaves and flower heads have been used as a tonic for thousands of years, it gives a light bitter-energetic
Yarrow
A plant with a light and aromatic scent. The older leaves are very aromatic and therefore ideal as a spice, used sparingly due to their very bitter taste
Gentian
Gentian, and its roots in particular, is one of the most bitter plants in nature and is considered one of the best natural allies for digestion.
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